Well what do you know – Amazon has done something I can truly agree with! Assuming of course, that I have an accurate understanding of what they are doing.
Their new program is called Kindle MatchBook. Simply put, if you (the reader) buy a print book from Amazon (hardcover, paperback, whatever), then you can also download the Kindle version of the book for a reduced price. Perhaps even for free.
Here’s the fine print:
You have to buy the book from Amazon. That makes sense, right?
The author or publisher has to enter the book into the program. I don’t know what the big 5 or 6 will think of this program, but unless they enter their books, you have to pay full price for the Kindle version. Even if you buy the print book.
The author/publisher determines how much your discount is. The choices are 50% of the listed Kindle price, or FREE.
Indie publishers – like me – should be all over this. I know I am, because guess what? I read books! Lots of books! And I LOVE the idea that if I buy a print copy of say… Amy Raby’s Spy’s Honor (due out this October) I also get the ebook on my Kindle. (Please Penguin, please).
Yeah, I won’t hold my breath for Penguin to do it.
I’m doing it! Because I absolutely agree that if you buy a paperback version of one of my books, then you should get the Kindle version, too. For FREE.
A word of caution: I don’t know how this will work in practice. I haven’t seen anything from Amazon that informs readers about this program. It seems the only way to know about it is to hear from author. Or just get lucky when you buy a book that happens to be in the program.
Along those lines, if you’re an author and you’ve put your books in this program, let me know. I’d like to do a practice run to see how it works.