If I was smarter or more ambitious, I’d be making some real money by now. Not by writing – although it’s probably just as true for that. No, I’m thinking about food, specifically, my flour mix.
I’ve been making this mix for years, for our own use. I’ve often given it away as gifts. I also use it to make a pancake/waffle mix. It’s low-gluten, not gluten-free, but I could tweak it a bit to make it that way. It’s certainly healthful.
Then, this morning, I saw an article about a chef at the French Laundry, a swanky restaurant I’ll never afford to eat at. She’s created, and marketed, a gluten-free flour mix. There’s a pancake/waffle mix due out in April.
The mix sells for $19.95 for 3 pounds.
It takes a lot of savvy – and good connections – to get something this like off the ground. I’ve thought of offering to make my mix for people, as maybe a mail order business. But offering food for sale requires a commercial kitchen, permits, inspections… lots of stuff. So I’ve been content to just help my family eat better.
Maybe I should try harder. You never know when an idea will really take off.